Ecommerce Web Design
Welcome to Faab's ecommerce web design services. For any clients considering to build an ecommerce website we offer a complete one stop solution. Based in UK and India, we are able to offer expertise in the following areas;
ecommerce website (designed to your current look and feel),
Website usability (ensuring your web-site is user friendly),
ecommerce business (stock, invoicing and merchandising),
ecommerce marketing (drive customers to your webshop),
ecommerce payment (accept a wide range of online payments),
ecommerce delivery (managing courier to deliver throughout the UK and worldwide).
Running ecommerce web business is a serious business. Just like opening a retail outlet, it will require a careful planning, have a realistic expectations and have a financial commitments to get to where you want to be.
Faab has designed and developed its own shopping cart software. Our software has been designed to deliver positive results. We can help you prepare for ecommerce marketplace, if you take our advice and help us guide through the process.
You can't sell sand to Arabs, can you really?
Ask yourself this questions before going on the path of a successfull ecommerce business. It will save you lot of pain, heartache and money too.
Is there any demand for your products?
What is your pricing structure?
Are you competitive?
Have you carried out your own market research?
Who is your competition?
What are their niches?
What is your niche?
What will your website look like?
Would you be able to deliver when their is high demand?
How are you going to deliver your goods?
How are you going to manage your new ecommerce website?
How are you going to manage your data?<
Now if you have answered 'No' to any of the above questions, than you seriously need to speak to us so that we can help and guide you.
It’s All about Planning
Just like your high street retail shop, you would plan your layout of your shop, your signage and your merchandising. Same principle is applied to the online shops too. Difference is that you have about 8 seconds to impress or depress your visitor. Your online shop must contain the elements that will enable you to achieve your planned objective. This could be
Generating New Sales
Generating New Customer Base.
Gathering Customer Service Data
Building a Brand Image
Connecting with your new and existing customers
Thinking about above points will help you structure your site better.
If your website has managed to keep that visitor for more than 8 seconds, than chances are you are providing the right impression. Now this impression of your web store is not necessarily going to convert into sales. That would require planning, pricing policy, customer service and other external procedures such as Delivery.
Your ecommerce website should contain basic business information. If you are targeting new customer, would they know who you are? How are you going to reassure them about their purchase, privacy and security? So provide your address, telephone number for them to call you. Show customer feedback, interviews, and any other press information about your company.
Everybody wants to shout and say “We are Cheapest”.. Differentiate your website against your competitors. Your message should be clear and focused. Don’t overdo with your corporate literature. You want to ensure customers are not distracted easily.
Ensure right information is shown at right place. And if your visitors has to look for information than ensure you display it such that it’s accessible clearly and easily. Consider Site navigation. What is the actual flow of your customer purchase?
Content is “King”. And this is so true that this is one thing you cannot afford to get it wrong. Contents are read by humans, but also by Search Engine Spiders. They will determine the relevancy of your content to your website and will help publish higher on the search pages. Update your content regularly.
Try and retain loyalty. Ensure you have methods in place for customers to return to your website for future purchases. This could be by simply providing “On Account” purchasing, or tailored pricing or discounts.
Ensure site is interactive. The modern day internet does provide us with an opportunity to show high class and cool graphics without costing arm and leg. But interactive also means that you collect data, ask for feedback, and send discount coupons, emails etc.
Software package versus Fully Managed Customised Software
Internet and the business offerings available via Internet are well established. You have a rich choice of solutions. Do you require a bespoke solution just for you, or can you work with any of the packaged software available online. These are usually cheaper and offer low risk. But you do loose flexibility of improving your website and you won’t be able to distinguish much against other people using similar packages.
However if you are just starting in the business than the software packages would offer a good value for money. You would require basic computer knowledge. However setting it up on a Host server and integrating and customising your theme would be a challenge.Best suggestion would be to pick up the phone and speak to us. Faab will provide you with right advise, right solution – first time!
Who will design your website?
Does your website look professional? Does your design make customer feel at ease? Would customer feel confident in buying from your site? How often are you going to change your design in future? For e.g. Would you change your design for Christmas period or Halloween or what about during Valentines? Consider the cost on who will change this design and how often.
Who will build your site?
So now that you have a site layout and graphics done, who is actually going to develop this web shop for you. Who is going to integrate the design with the software? Are you going to employ outside design agency such as Faab, or will you be doing it yourself. Most people would know a friends friend from a pub. Consider and ask for his experience. Ask for the type of work he has carried out. Just because he is cheap doesn’t necessarily mean he is best.
Test your Website
I see number of websites on daily basis, where a developer has not tested the site. Ensure you test the site too. Check for errors, bugs, and navigation path. Be strict with your testing. Don’t take no for an answer. There is always a solution to a problem. Test the load time of your pages. A page that takes a long time will definitely not impress your visitors. With the internet speed these days, more and more retailers are experiencing with larger graphics and more functionality.
Marketing your online store
Now that you have a business website that you always dreamed off; how are you going to market your ecommerce website? How are you going to ensure you r website will be found among the hundreds and thousands of other websites. Unless you have a unique and a niche market you probably would have to carry out some online marketing. This could be Google or Yahoo Adwords, Affiliates, Link Building or email marketing. Each of the marketing techniques will require its own careful planning.
Managing your site
Now that you are up and running with your website, how are you going to manage your website? How are you going to manage payment, prices, products, images, and delivery? Who is going to handle the customer enquiry? How are you going to deal with this enquiry? Have you got capability to convert this enquiry in sales? Who is accessing your web shop; from where and how long do they stay on your website. What is your conversion rate? What is your bounce rate? Are you collecting any intelligence about your visitors? How do you compare against your competition?
Dealing with payments
What type of payment methods are your offering your customer? There are Credit Cards, Payment service Providers, PayPal, Google Checkout and more. This alone is a major part of Online shop that will make you success. It is a long and complicated subject and hence we have left this out for an obvious reason. Contact us today and we will be able to help and explain the procedures in ensuring your online payments are safe, secure and PCI Compliant.
In conclusion setting up an online shop is no different to a traditional high street shops. They all have their own pitfalls, but rewards are extremely sweet. You can compete with the largest competitor online. There is nothing to differentiate between you and your competitor other than your offerings in your online web shop.
How to Set Up a Web Shop
Just like your high street retail shop, you would plan your layout of your shop, your signage and your merchandising. Same principle is applied to the online shops too. Difference is that you have about 8 seconds to impress or depress your visitor. Your online shop must contain the elements that will enable you to achieve your planned objective. This could be
Generating New Sales
Generating New Customer Base
Gathering Customer Service Data
Building a Brand Image
Connecting with your new and existing customers Thinking on above points will help you structure your site better.
If your website has managed to keep that visitor for more than 8 seconds, than chances are you are providing the right impression. Now this impression of your web store is not necessarily going to convert into sales. That would require planning, pricing policy, customer service and other external procedures such as Delivery.
Your ecommerce website should contain basic business information. If you are targeting new customer, would they know who you are? How are you going to reassure them about their purchase, privacy and security? So provide your address, telephone number for them to call you. Show customer feedback, interviews, and any other press information about your company.
Everybody wants to shout and say “We are Cheapest”.. Differentiate your website against your competitors. Your message should be clear and focused.
Don’t overdo with your corporate literature. You want to ensure customers are not distracted easily.
Ensure right information is shown at right place. And if your visitors has to look for information than ensure you display it such that it’s accessible clearly and easily. Consider Site navigation. What is the actual flow of your customer purchase?
Content is “King”. And this is so true that this is one thing you cannot afford to get it wrong. Contents are read by humans, but also by Search Engine Spiders. They will determine the relevancy of your content to your website and will help publish higher on the search pages. Update your content regularly.
Try and retain loyalty. Ensure you have methods in place for customers to return to your website for future purchases. This could be by simply providing “On Account” purchasing, or tailored pricing or discounts.
Ensure site is interactive. The modern day internet does provide us with an opportunity to show high class and cool graphics without costing arm and leg. But interactive also means that you collect data, ask for feedback, and send discount coupons, emails etc.
So you want to know more about how to setup a Web shop?
Frequently Asked Question on setting up a Web Shop
Who will design your website?
Does your website look professional? Does your design make customer feel at ease? Would customer feel confident in buying from your site? How often are you going to change your design in future? For e.g. Would you change your design for Christmas period or Halloween or what about during Valentines? Consider the cost on who will change this design and how often.
Who will build your site?
So now that you have a site layout and graphics done, who is actually going to develop this web shop for you. Who is going to integrate the design with the software? Are you going to employ outside design agency such as Faab, or will you be doing it yourself. Most people would know a friends friend from a pub. Consider and ask for his experience. Ask for the type of work he has carried out. Just because he is cheap doesn’t necessarily mean he is best.
Test your Website
I see number of websites on daily basis, where a developer has not tested the site. Ensure you test the site too. Check for errors, bugs, and navigation path. Be strict with your testing. Don’t take no for an answer. There is always a solution to a problem. Test the load time of your pages. A page that takes a long time will definitely not impress your visitors. With the internet speed these days, more and more retailers are experiencing with larger graphics and more functionality.<
Marketing your online store
Now that you have a business website that you always dreamed off; how are you going to market your ecommerce website? How are you going to ensure you r website will be found among the hundreds and thousands of other websites. Unless you have a unique and a niche market you probably would have to carry out some online marketing. This could be Google or Yahoo Adwords, Affiliates, Link Building or email marketing. Each of the marketing techniques will require its own careful planning.
Managing your site
Now that you are up and running with your website, how are you going to manage your website? How are you going to manage payment, prices, products, images, and delivery? Who is going to handle the customer enquiry? How are you going to deal with this enquiry? Have you got capability to convert this enquiry in sales? Who is accessing your web shop; from where and how long do they stay on your website. What is your conversion rate? What is your bounce rate? Are you collecting any intelligence about your visitors? How do you compare against your competition?
Dealing with payments
What type of payment methods are your offering your customer? There are Credit Cards, Payment service Providers, PayPal, Google Checkout and more. This alone is a major part of Online shop that will make you success. It is a long and complicated subject and hence we have left this out for an obvious reason. Contact us today and we will be able to help and explain the procedures in ensuring your online payments are safe, secure and PCI Compliant.
In conclusion setting up an online shop is no different to a traditional high street shops. They all have their own pitfalls, but rewards are extremely sweet. You can compete with the largest competitor online. There is nothing to differentiate between you and your competitor other than your offerings in your online web shop.